Statistics module of CampaignsPlus comprises of every email metric that you need for email campaign performance analysis. Apart from general campaigns stats, you can learn how auto follow-ups and event based trigger actions have performed. This article discusses where you would find each type of campaign’s reports and statistics, and what insights you can gather from these reports. Let’s take a start from the general campaigns, as most of your campaigns may fall into the category.
Navigate to Campaigns Stats
Main Navigation -> Statistics -> Campaign Statistics
Following area separately discusses every column of the Statistics table and the information it provides belonging to the email campaign.
Serial number of records in the table
In CampaignsPlus, one can create staff users to help the admin perform different tasks. The rows under this column show the name of the user who scheduled the campaign.
Every row under this column represents a unique campaign with a schedule label. Schedule label is something that you provide as mandatory field while schedule an email campaign within CampaignsPlus. Rows next to the Schedule Label are revealing the results/reports with regard to the email(s) system have sent under the specific schedule label.
Campaign name actually denotes to the email(s) you have selected to send under specific schedule label. It doesn’t necessarily be the name of one email. In CampaignsPlus, you can select multiple emails while you schedule.
If you have selected to send the email campaign to the contacts of contact list(s), then it will show the names of the list, and if you have selected specific campaign for specific segment(s), this row will display the names of the segment(s) selected. In CampaignsPlus segments, you apply filters, and the contacts qualify for the criteria are recognized as a segment. A segment can have like Opens of List A and List B.
For what time and date system was proposed to start the sending process of this campaign? During the process of scheduling, you were being asked for the option, whether you want to send the campaign “Now” with an immediate effect or on a “Later” date and time you select.
Total number of contacts system has scheduled this campaign for. When system prepares a campaign for sending, it calculates the total number of contacts in the selected list(s) to send this campaign to.
To how many of the total scheduled system successfully processed the sending?
A very important counter, rise of which means decrease in email engagement and recipients trust. The rows under this column are displaying the number of contacts that unsubscribed, or you may say opted out in result of this campaign.
How many of the contacts have found the email worthy to open? There are two counters, hovering on one will show you total opens and the other will display the unique opens.
Contacts that not only opened the email but also clicked the link within, and like the rows under the column of open, it also offers two counters. One is for total clicked, and the other for the unique ones.
More Detailed of Campaign
Apart from these general statistics and performance reports, you can move ahead to dig more details of your campaigns. The icon under detail column will take you to the next page, and will reveal the following insights.
Tabs of Detailed Page
A general overview and a summary of the campaign under analysis is the subject of first tab. On the left side of your screen, it not only includes campaign details and metrics, but also lets you quickly look at the sending settings, i.e. how many threads are used to supply the emails to the sender, which sending node (Mail Server/Service) is used and settings like such.
- Percentage Pie-Chart-There is a pie-chart on the right of screen when the summary tab is clicked. The circular chart is divided into three slices; each represents an important metric to measure level of engagement. Percentage of campaign’s opens, clicks and unopened.
- Open’s Country Graph- On the bottom right area of the page, there is a world map that illuminates certain countries on the map. Hovering on these countries on the map will reveal the number of opens from that specific country.
Bounced is the next tab on the detailed stats page. Clicking on it opens up a table that comprises of following columns.
|Bounce Time||The time when system read and processed specific email as bounced within the system.|
|Email of the contact that bounced back|
|Bounce Type||Between the two main categories of bounces, which type specific email falls in?|
|Bounce Code||Code that the bounce notification returns with, i.e. 5.1.6.|
|Bounce Reason||A text based message explaining the reason of the bounce, i.e. Mailbox has moved.|
To learn more about collection, types and processing of bounces, read the bounce section by clicking the following link.
Geographic details of opens with a mix of other information such as operating system and browser type. There is again a table, and here is a quick overview of the columns in the table.
|Email address of the contact that opened up the email|
|Open Time||When system marks the activity of the contact as open|
|Open IP||IP address that the contact has used to open the email|
|Country||Country from where the contact has opened the mail|
|Browser||Type of browser that the contact has used to open the email|
|OS||Operating system of the opener|
The table that opens up when clicking the tab of clicks from the detailed stats page is the same that appeared for the opens. Apart from one column that shows the actual links that the contacts clicked.
It lists the details of the contacts that unsubscribed from the list in result of the email being sent to them. There are two informative columns for this table.
|Under this column system lists the email addresses of the contacts that unsubscribed|
|Unsubscribe Time||This prints the date and time when the system flagged the contacts as unsubscribed|
Information of the contacts that resort to report the email as spam, and system using the mechanism of FBL processes it as spam. The table has the similar columns of Email and Complain Time as discussed for Unsubscribed.
Clicking on the logs tab puts a table on view that offers some valuable information about the contacts that system sent an email under specific schedule label.
|ID||Every contact within CampaignsPlus has a different contact ID. The rows under this column shows that the email has been sent to the contacts with these contact IDs.|
|Campaign has been sent to these emails under this column.|
|Message ID||Message ID is a unique identifier that system adds with the email that it sends to the contacts. The rows under this column are showing the message id generated while sending a message to specific contact.|
|Sent at||Date and time when the system sent the email to the contact in the row|
Autoresponder and Trigger Stats
Navigate to Auto Follow-Ups and Trigger Stats
Main Navigation -> Statistics -> Follow-Ups Stats
Main Navigation -> Statistics -> Triggers Stats
CampaignsPlus manages different pages to show the stats of general campaigns, auto follow-ups and event based trigger actions. Above mentioned area has introduced and briefly discussed the elements and metrics that appear to provide you insights about the sent campaigns. Most of these elements/metrics repeat for the Auto Follow-Up and Trigger stats. However certain things appear differently in Auto Follow-Up and Trigger stats table.
Unlike general campaigns stats where Schedule Label represents details of opens, clicks, unsubscribed etc. In Auto Follow-Ups and Triggers, a follow-up email or trigger name represents the statistical elements. I.e. contact that opened certain follow-up email, clicked the link within, or unsubscribed in result of receiving the follow-up. And if the event based trigger initiated an email as an action, what number of contacts opened, clicked, bounced or unsubscribed the email. But overall, the metrics statistics pages show remains the similar.