The app which is known as MumaraClassic now, happened to be the same app that Mumara started its journey with. This app was initially named and marketed as Mumara or Mumara Email Marketer, and in the later stages after the advent of Campaigns+, this app was changed to MumaraClassic app. MumaraClassic has always been and still is a self-hosted email marketing application, and one of the leading in self-hosted segment of market.
On the other hand, Campaigns+ isn’t just a version update or enhancement of MumaraClassic, it is altogether a new app built from the scratch. Unlike MumaraClassic, the Campaigns+ is a SaaS app. However, in the later stages a self-hosted version of Campaigns+ may also be available. Apart from this difference, you’ll get fair amount of enhanced functionality in Campaigns+ especially when it comes to features like Drip Campaigns, Triggers, Segments and such. Campaigns+ offers seamless integration with several 3rd party apps/services like Amazon SES, SendGrid, PowerMTA, Mailgun and Dropbox, more are expected. Campaigns+ covers some exclusive features that you wouldn’t get with MumaraClassic, features like Drag and Drop campaign builder, pixel tracking, retargeting and much more.
However, MumaraClassic still maintains its market reputation as leading application for setting up high volume email delivery self-hosted email marketing infrastructure. MumaraClassic is further divided into two major variants; MumaraClassic Pro and MumaraClassic ESP. Difference between these two are discussed in related topic under FAQ section.